There is a persistence to describe inflation as this mythical thing that happens all on its own, and honestly, it’s getting a bit too ridiculous. Inflation is not a mystery, it's a very simple phenomenon, and after reading this post, you will understand it like never before. Spoiler alert! It’s not Putin’s fault.

There seems to be a general belief that inflation rates will drop to 2% again at some point, and we can go back to normal. Let me just be clear: This is not going to happen! Or to be clearer. Yes, inflation could drop to 2%, but it would be if, and only if, we were in a major recession, and even then, it would most likely only be true in the short term.

Well at first it might not seem like something to cheer on, but it actually represents a positive return to normal, and you should prepare your business accordingly. Here is what that means.

I den offentlige debat bruger vi skiftevis udtrykket prisstigninger og inflation til at beskrive det samme, men der er faktisk en essentiel forskel mellem de to, og i dette inflationære klima, vi befinder os i i øjeblikket, er det på tide, at vi lærer den at kende: